Brian Keene - "Keener"

Founder and Owner of iWire

Brian has been interested in electronics and cars since a young age. It was only fitting that at 18, upon graduating high school, he began working on cars while attending college. He started working with wires and found he had a knack for it.

In 2008, after years of experience within the car industry, he decided to open a wiring company focused on good service and transparency - iWire. Originally starting in his garage, Brian worked tirelessly to build his business and engineer a better wiring product. Now he has a shop of his own and staff to help facilitate his dream.

Over the years Brian's knowledge and passion for the specialty has continued to grow. Today he continues to work with customers, cars, and wiring always pursuing new ways to make a better wiring harness and maintain iWire's famed high standard of service.

Whitney K.

Vice President

Started in 2015

Whitney’s first passion is cooking but after dating Brian, eventually getting married, and pulled into the now family business, she’s discovered her love of Subarus. “It’s really fun to see how Subarus bring so many different types of people together. Subaru people just have so much passion about their car.” While she probably won’t be turbo charging a Subaru of her own, she’s happy to continue helping customers build the cars of their dreams.

Dream Car: Red Ferrari Convertible

Josh H.

Subaru Adapter Manufacturer

Started in 2020

Josh started tinkering with things at a young age. He liked to take toys apart and try to improve them like adding a bigger battery to his Nerf gun. At the age of 14 he was allowed to drive around the block in his dad's E36 which is what started his passion for cars, especially BMW's. From there he got into racing, he first started with go carts and now goes to track days. When he's not wiring up harness merges at iWire he likes to go to motocross events and snowboard.

Dream Car: Porsche 992

Tom W.

Order Management Specialist

Started in 2023

Tom’s first love may not be tinkering with cars, but he enjoys working with the team at iWire. His favorite part is seeing how our products help customers get their car back on the road. One of his hidden talents is playing the French horn which he’s played for over 10 years with wind ensembles and symphonies. When he’s not packing orders or tackling customer issues Tom enjoys watching Angel’s baseball, eating cheeseburgers, and video games like Halo, Red Dead 2, and Last of Us.

Dream Car: Rolls Royce Phantom

Tim Y.

Subaru Wiring Technician

Started in 2024

Tim has been passionate about cars since the mid-2000s, when a family friend introduced him to the Subaru Impreza 2.5 RS. Since then, he’s owned and worked on four Subarus, including his current STis. His interest in electronics grew from customizing his car's interior lighting, sparking a deeper curiosity in wiring and functionality. Outside of work, Tim is an outdoor enthusiast who enjoys camping, hiking, running, and snowboarding. He’s also taken up electric skateboarding, photography, and graphic design in his spare time.

Daily Driver: 2014 Toyota Avalon Hybrid and 2014 Sti Hatchback with Morimoto headlights, Cobb goodies like their intake and accessport, and Japanese imported STi Recaro Seats

Jim C.

Order Packer/Assembler

Started in 2025

Jim’s love for cars started early, around age five, when he began wrenching alongside his grandpa on a Chevy Caprice 452 and helping with Volkswagens on his mom’s side. A lifelong athlete, Jim played hockey, football (Go Birds!), soccer, and baseball getting to a semi-pro open tryout as a third baseman. Growing up in his family’s restaurant in Philadelphia taught him the value of hard work, and today, he appreciates iWire for its tight-knit, family-like atmosphere. He’s also enjoy photography and traveling to different car events to take pictures.

Dream Car: Toyota JZX 100 4 Door Twin Turbo from Japan

Bob F.

Stripping Operations

Started in 2012

Bob's Favorite Saying: "It's in my contract."

LeeLoo - "Loo"

VP of Shop Morale - Born 2013

Leeloo's Favorite Part of iWire: Licking teammates legs.

Stanley

VP of Shop Morale - Born 2021

Stanley's Favorite Part of iWire: Trying to eat the trash.