Brian Keene - "Keener"

Founder and Owner of iWire

Brian has been interested in electronics and cars since a young age. It was only fitting that at 18, upon graduating high school, he began working on cars while attending college. He started working with wires and found he had a knack for it.

In 2008, after years of experience within the car industry, he decided to open a wiring company focused on good service and transparency - iWire. Originally starting in his garage, Brian worked tirelessly to build his business and engineer a better wiring product. Now he has a shop of his own and staff to help facilitate his dream.

Over the years Brian's knowledge and passion for the specialty has continued to grow. Today he continues to work with customers, cars, and wiring always pursuing new ways to make a better wiring harness and maintain iWire's famed high standard of service.

Whitney K.

Vice President

Started in 2015

Whitney’s first passion is cooking but after dating Brian, eventually getting married, and pulled into the now family business, she’s discovered her love of Subarus. “It’s really fun to see how Subarus bring so many different types of people together. Subaru people just have so much passion about their car.” While she probably won’t be turbo charging a Subaru of her own, she’s happy to continue helping customers build the cars of their dreams.

Whitney's Favorite Saying: "I'll be over here with the dog."

Josh H.

Subaru Adapter Manufacturer

Started in 2020

Josh started tinkering with things at a young age. He liked to take toys apart and try to improve them like adding a bigger battery to his Nerf gun. At the age of 14 he was allowed to drive around the block in his dad's E36 which is what started his passion for cars, especially BMW's. From there he got into racing, he first started with go carts and now goes to track days. When he's not wiring up harness merges at iWire he likes to go to motocross events and snowboard.

Daily Driver: 1999 BMW E36 M3 with a built engine, roll cage, and Bilstein PSS9 suspension among many other mods.

Josh's Favorite Saying: "It's always fine."

Tom W.

Order Management Specialist

Started in 2023

Tom’s first love may not be tinkering with cars, but he enjoys working with the team at iWire. His favorite part is seeing how our products help customers get their car back on the road. One of his hidden talents is playing the French horn which he’s played for over 10 years with wind ensembles and symphonies. When he’s not packing orders or tackling customer issues Tom enjoys watching Angel’s baseball, eating cheeseburgers, and video games like Halo, Red Dead 2, and Last of Us.

Daily Driver: An “aggressively stock” 2012 Electric Toyota Rav4

Tim Y.

Subaru Wiring Technician

Started in 2024

Tim has been passionate about cars since the mid-2000s, when a family friend introduced him to the Subaru Impreza 2.5 RS. Since then, he’s owned and worked on four Subarus, including his current STis. His interest in electronics grew from customizing his car's interior lighting, sparking a deeper curiosity in wiring and functionality. Outside of work, Tim is an outdoor enthusiast who enjoys camping, hiking, running, and snowboarding. He’s also taken up electric skateboarding, photography, and graphic design in his spare time.

Daily Driver: 2014 Toyota Avalon Hybrid and 2014 Sti Hatchback with Morimoto headlights, Cobb goodies like their intake and accessport, and Japanese imported STi Recaro Seats

Matthew P.

Inventory Management Specialist

Started in 2024

Matthew has been a car enthusiast since he was seven, when his dad gifted him a model of a 1998 Dodge Viper. Growing up around cars, motorcycles, and attending shows, he developed an appreciation for the sights, sounds, and even the smell of engines. Later on, he found his niche in inventory management, enjoying the challenge of staying organized and on top of things to make sure the team has what they need. Outside of work, he loves surfing, paintballing with his own gear, and hitting the road on his motorcycle.

Daily Driver: 2013 BMW F30 328i with some mods including Sparco Rims and roof rack for his surfboard.

Bob F.

Stripping Operations

Started in 2012

Bob's Favorite Saying: "It's in my contract."

LeeLoo - "Loo"

VP of Shop Morale - Born 2013

Leeloo's Favorite Part of iWire: "Bark! Bark!"

Stanley

VP of Shop Morale - Born 2021

Stanley's Favorite Part of iWire: Trying to eat the trash.